Despite what you may have heard, reports of the “death of print” have been greatly exaggerated. A survey in April by Deloitte found that 88% of magazine readers in the UK still prefer to consume articles via print. While half of respondents to its state-of-the-media survey (2,276 UK consumers, aged 14 to 75) owned a smartphone, 35% subscribed to at least one printed magazine in 2014. Of course, with the adoption of tablet devices on the rise, this figure could well be out of date already – particularly given the rapid improvement in the quality of digital publications, and the demand for them to do more than merely replicate the content of print titles online. But, regardless of some high-profile print closures in recent years, the stories of doom and gloom in the publishing industry have been tempered by a mini renaissance in independent titles. And old-fashioned paper and ink has an unlikely saviour.
And it’s clear that these kids are still in love with paper.
“You might be able to look at a digital game or magazine on an iPad, but you can’t cut things out, colour-in, take pen to paper or stick it on your wall,” Despite hugely popular online elements to various brands “having their work, letters or username immortalised in print will always be incredibly exciting”.
More than that: it’s proof that creativity and ideas will always find new ways to inspire younger generations. “Computers and video games haven’t killed physical toys and games, so there’s no reason why the digital world should kill print. Lack of innovation or providing a poor product is far more likely to do that. The amazing range of technological opportunities that can be used to support and interact with print are definitely a bonus, not a threat.”